COMMITMENT.
All companies have something interesting to tell. But how do you penetrate the Noise? It’s all too easy to go with the usual impulses.
Higher.
Faster. Bigger and More Impressive.
But louder doesn’t make it easier to hear you.
Faster doesn’t mean you get there first or communicate more.
Bigger scale doesn’t mean a greater impression. Trying to impress can have the opposite effect.
Telling a story is about getting people to listen. Creating interplay between different media, text, sounds and images. Combining feelings and technology.
It’s about communicating both internally and externally. Thinking large and small. Engaging.
It’s what we have great experience of at PRODUCEDby
We are following Hands 2 Ocean with our cameras.
The purpose of the project is to remove pollutants from Lake Mälaren/the Baltic Sea and to raise awareness so that people stop throwing their trash into our beautiful and fragile aquatic environment.
Stockholm Exergi is at the forefront of the development of BECCS and is a catalyst for creating an international market for negative emissions through Carbon Removal Certificates (CRC´s) that will be an important part of the financing of large-scale facilities. Since 2019, the company has been operating a research facility in Stockholm while, at the same time, work is underway to establish a large-scale facility. Once in place, it will be able to capture up to 800,000 tonnes of carbon dioxide each year – these are negative emissions that the society and the climate need.
From Kiruna to the University of Minnesota.
In 1997, we were commissioned by LKAB to produce a film about high-tech mining in northern Sweden. The assignment also included creating a visitor facility in Kiruna, 500 meters underground. Lars G. Karlsson was the overall project manager.
Architect Ivan Krejci from Tengboms was tasked with designing the underground spaces.
Light & AV technology handled the technical solutions.
Lars G. Karlsson wrote the synopsis, filmed, and produced the film “It All Starts Here.”
Digibeta, which was a relatively new format at the time, allowed a small team to film in challenging environments. Svante Biörnstad was responsible for the sound and also recorded the music that was specially composed for the production. Actor Frej Lindqvist lent his voice to the animated “Mining King,” created by Animagica.
The “Visitor Centre” in Kiruna and the film quickly became a major tourist attraction in the area.
The project has now gained attention again after all these years.
“Ole Johnny Fossås, PhD student in Cinema Studies at Stockholm University, is currently doing research on the 1997 Digibeta production Det är här allt börjar… / It all starts here… and the unique way the video was screened as an ‘attractional display’ to audiences in the Kiruna mine. Interest in the production as part of a larger study on films commissioned by the Scandinavian mining industry started when he found out that the video had a rich and unusual history.
One of his main arguments in the research is that the video through its inventive screening setups below ground, including an underground media auditorium in a Visitor Centre, helped communicate the role of digital automation in the modern mining industry. Forthcoming as an article in the journal The Moving Image (University of Minnesota Press).”
