“Ole Johnny Fossås, PhD student in Cinema Studies at Stockholm University, is currently doing research on the 1997 Digibeta production Det är här allt börjar… / It all starts here… and the unique way the video was screened as an ‘attractional display’ to audiences in the Kiruna mine. Interest in the production as part of a larger study on films commissioned by the Scandinavian mining industry started when he found out that the video had a rich and unusual history.
One of his main arguments in the research is that the video through its inventive screening setups below ground, including an underground media auditorium in a Visitor Centre, helped communicate the role of digital automation in the modern mining industry. Forthcoming as an article in the journal The Moving Image (University of Minnesota Press).”
All companies have something interesting to tell. But how do you penetrate the Noise? It’s all too easy to go with the usual impulses.
Faster. Bigger and More Impressive.
But louder doesn’t make it easier to hear you.
Faster doesn’t mean you get there first or communicate more.
Bigger scale doesn’t mean a greater impression. Trying to impress can have the opposite effect.
Telling a story is about getting people to listen. Creating interplay between different media, text, sounds and images. Combining feelings and technology.
It’s about communicating both internally and externally. Thinking large and small. Engaging.
It’s what we have great experience of at PRODUCEDby