{"id":7,"date":"2017-07-08T19:11:30","date_gmt":"2017-07-08T19:11:30","guid":{"rendered":"http:\/\/producedby.se\/?page_id=7"},"modified":"2026-01-25T11:45:05","modified_gmt":"2026-01-25T11:45:05","slug":"startsida","status":"publish","type":"page","link":"https:\/\/producedby.se\/en\/","title":{"rendered":"V\u00e4lkommen till PRODUCEDby.se"},"content":{"rendered":"<p><strong>COMMITMENT.<\/strong><\/p>\n<p>All companies have something interesting to tell. But how do you penetrate the Noise?\u00a0It\u2019s all too easy to go with the usual impulses.<br \/>\nHigher.<\/p>\n<p>Faster.\u00a0Bigger and More Impressive.<\/p>\n<p>But louder doesn\u2019t make it easier to hear you.<br \/>\nFaster doesn\u2019t mean you get there first or communicate more.<br \/>\nBigger scale doesn\u2019t mean a greater impression.\u00a0Trying to impress can have the opposite effect.<\/p>\n<p>Telling a story is about getting people to listen.\u00a0Creating interplay between different media, text, sounds and images.\u00a0Combining feelings and technology.<br \/>\nIt\u2019s about communicating both internally and externally. Thinking large and small.\u00a0Engaging.<\/p>\n<p>It\u2019s what we have great experience of at PRODUCEDby<\/p>\n<hr \/>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-494 size-full\" src=\"https:\/\/media.producedby.se\/2024\/09\/H2O-logotyp-FINAL_m_dykare.png\" alt=\"\" width=\"200\" height=\"116\" \/><br \/>\n<strong>We are following Hands 2 Ocean with our cameras.<\/strong><\/h1>\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4152764d-7994-43a1-a54d-ba2232962596\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>The purpose of the project is to remove pollutants from Lake M\u00e4laren\/the Baltic Sea and to raise awareness so that people stop throwing their trash into our beautiful and fragile aquatic environment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.hands2ocean.se\/\">https:\/\/www.hands2ocean.se<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/884301182\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/471668632\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/444277571\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<hr \/>\n<p><b><span lang=\"EN-US\">Stockholm Exergi is at the forefront of the development of BECCS and is a catalyst for creating an international market for negative emissions through Carbon Removal Certificates (CRC\u00b4s) that will be an important part of the financing of large-scale facilities. Since 2019, the company has been operating a research facility in Stockholm while, at the same time, work is underway to establish a large-scale facility. Once in place, it will be able to capture up to 800,000 tonnes of carbon dioxide each year \u2013 these are negative emissions that the society and the climate need.<\/span><\/b><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/696886337?h=77e87989a4\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<hr \/>\n<p><strong>From Kiruna to the University of Minnesota.<\/strong><\/p>\n<p>In 1997, we were commissioned by LKAB to produce a film about high-tech mining in northern Sweden. The assignment also included creating a visitor facility in Kiruna, 500 meters underground. Lars G. Karlsson was the overall project manager.<\/p>\n<p>Architect Ivan Krejci from Tengboms was tasked with designing the underground spaces.<\/p>\n<p>Light &amp; AV technology handled the technical solutions.<\/p>\n<p>Lars G. Karlsson wrote the synopsis, filmed, and produced the film &#8220;It All Starts Here.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-436 size-full\" src=\"https:\/\/media.producedby.se\/2020\/07\/lkab_2.png\" alt=\"\" width=\"1784\" height=\"800\" srcset=\"https:\/\/media.producedby.se\/2020\/07\/lkab_2.png 1784w, https:\/\/media.producedby.se\/2020\/07\/lkab_2-300x135.png 300w, https:\/\/media.producedby.se\/2020\/07\/lkab_2-768x344.png 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Digibeta, which was a relatively new format at the time, allowed a small team to film in challenging environments. Svante Bi\u00f6rnstad was responsible for the sound and also recorded the music that was specially composed for the production. Actor Frej Lindqvist lent his voice to the animated &#8220;Mining King,&#8221; created by Animagica.<\/p>\n<p>The &#8220;Visitor Centre&#8221; in Kiruna and the film quickly became a major tourist attraction in the area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-435 size-full\" style=\"font-size: 1rem;\" src=\"https:\/\/media.producedby.se\/2020\/07\/lkab_1-1.png\" alt=\"\" width=\"1784\" height=\"800\" srcset=\"https:\/\/media.producedby.se\/2020\/07\/lkab_1-1.png 1784w, https:\/\/media.producedby.se\/2020\/07\/lkab_1-1-300x135.png 300w, https:\/\/media.producedby.se\/2020\/07\/lkab_1-1-768x344.png 768w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p><strong>The project has now gained attention again after all these years.<\/strong><\/p>\n<p><em><span lang=\"EN-US\">&#8220;Ole<\/span><span class=\"apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span lang=\"EN-US\">Johnny Foss\u00e5s, PhD student in Cinema Studies at Stockholm University, is currently doing research on the 1997\u00a0Digibeta production Det \u00e4r h\u00e4r allt b\u00f6rjar&#8230; \/ It all starts here&#8230; and the unique\u00a0way the video was screened\u00a0as an &#8216;attractional display&#8217;\u00a0to audiences in the Kiruna mine. Interest in the production as part of a larger study on films commissioned by the Scandinavian mining industry started when he found out that the video had a rich and unusual history.<\/span><\/em><\/p>\n<p><em><span lang=\"EN-US\">One of his main arguments in the research is that the video through its inventive screening setups below ground, including an underground media auditorium in a Visitor Centre, helped communicate the role<\/span><span class=\"apple-converted-space\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span lang=\"EN-US\">of digital automation in the\u00a0modern mining industry. Forthcoming as an article in the\u00a0journal\u00a0The Moving Image (University of Minnesota Press).&#8221;<\/span><\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/428045113\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/413217824\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/413217824\">UT\u00d6 1<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.mastarregistret.se\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n&#8220;<\/a><a href=\"https:\/\/mastarregistret.se\/Profession.aspx?IsProfession=True\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-407 size-full\" src=\"https:\/\/media.producedby.se\/2020\/04\/mastare.png\" alt=\"\" width=\"300\" height=\"121\" \/><\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/producedby.se\/behind-the-scenes\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-333 size-medium\" src=\"https:\/\/media.producedby.se\/2019\/02\/bhts-2-300x193.png\" alt=\"\" width=\"300\" height=\"193\" srcset=\"https:\/\/media.producedby.se\/2019\/02\/bhts-2-300x193.png 300w, https:\/\/media.producedby.se\/2019\/02\/bhts-2.png 569w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMITMENT. All companies have something interesting to tell. But how do you penetrate the Noise?\u00a0It\u2019s all too easy to go with the usual impulses. Higher. Faster.\u00a0Bigger and More Impressive. But louder doesn\u2019t make it easier to hear you. Faster doesn\u2019t mean you get there first or communicate more. Bigger scale doesn\u2019t mean a greater impression.\u00a0Trying &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/producedby.se\/en\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;V\u00e4lkommen till PRODUCEDby.se&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["sv","en"],"languages":{"sv":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":67,"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":556,"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/pages\/7\/revisions\/556"}],"up":[{"embeddable":true,"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/producedby.se\/en\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}